New patients booked, while you run the practice.
More patients in the chair, more revenue in the practice, without you touching an ads account. First 60 days, zero agency fees.
20 minutes. No pitch deck, no obligation.
Your first 60 days
- Day 0Strategy call and account setup
- Day 4Campaigns live
- Day 14First leads report in your inbox
- Day 30Optimization review together
- Day 60Results on the table. You decide.
Why most practices give up on ads.
It's rarely the platform. It's who runs it, and how.
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01
Generic agencies run generic targeting
An agency serving gyms on Monday and dentists on Tuesday uses the same playbook for both. Dental patients don't respond to it, and your budget pays for the lesson.
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02
Health advertising has rules most agencies ignore
Meta restricts how health services can target and what ads can say. Campaigns built without that knowledge get throttled, rejected, or quietly underdelivered.
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03
No plan beyond the cheap leads
Cleaning offers are the easy part. An agency that stops there never fills your implant schedule. The path from first visit to high-value treatment has to be planned from day one.
Here's what actually changes.
Not campaigns and click-through rates. Just a schedule that's already full, and one less thing to think about.
- Some weeks are full. Others have gaps you notice on Monday morning.
- New patients happen when someone remembers to ask for a referral.
- Marketing is a task on your list, if there's time for it.
- The schedule fills itself before the week even starts.
- New patients show up for the treatments that actually pay the bills.
- Marketing runs in the background. You focus on the chair, not the campaign.
Prove it small, then go big.
The same timeline every client walks through. No shortcuts to the expensive part.
General acquisition
Cleanings, whitening, new-patient exams. Broad audience, fast feedback, low cost per lead. This is where competence gets proven with real numbers, not promises.
Read the data together
Cost per lead, show rate, how fast your front desk answers. By week four we both know exactly what works for your practice and your area.
High-value treatments
Implants and All-on-4 campaigns launch only after Phase A proves consistent results. Higher stakes need a foundation, and by then we have one.
Why one new patient is worth more than you'd think.
Lifetime value of a single dental patient. The typical patient stays 7 to 10 years and brings at least one referral along the way.
Industry range, conservative estimateA lead contacted within 5 minutes is 21 times more likely to qualify than one contacted after 30. Speed at the front desk decides half the outcome.
MIT / InsideSales.comAverage cost per lead for dental on Facebook Ads. I plan your budget around real benchmarks, not best-case screenshots.
LocaliQ industry benchmark60 days of campaigns. Zero agency fees.
I'm taking on two founding practices in 2026. You get the full service free for 60 days, I earn the case study. If the results speak for themselves, we continue at a rate agreed before we start.
Full Phase A campaign
Strategy, audiences, budget structure, launch and daily management.
Ad creatives included
Copy and visuals built for dental patients, not recycled templates.
Health compliance review
Every ad checked against Meta's health advertising restrictions before launch.
Simple weekly reporting
Leads, cost per lead, next steps. One page, plain English.
Front desk playbook
A short guide so incoming leads get answered inside 5 minutes.
Transition price fixed upfront
You know the retainer before day one. No surprise quote at day 60.
Your only cost is ad spend, paid directly to Meta. Typically $1,500 to $2,000 per month for Phase A.
Claim a founding spot“The goal at day 60 is simple. A fuller schedule, and a decision that makes itself.”
Why dental, why now
One type of client. On purpose.
ArclynScale is a new agency, and I'm telling you that upfront. The founding program exists because I'd rather earn my case studies than invent them. That trade should work in your favor: you get senior-level attention at zero fee, because you're one of two clients, not one of forty.
I work exclusively with independent US dental practices, usually solo or small multi-chair offices, not the large multi-location groups the bigger agencies are built to chase. Not gyms, not restaurants, not whoever signs next. That focus is the whole point: every campaign teaches me something that makes the next dental campaign better, and none of that learning leaks to another industry.
If the first 60 days don't produce results worth paying for, you walk away having spent nothing but ad budget, with the account structure and creatives still yours.
You're added to the Meta Ads Manager account directly. See every dollar spent as it happens, not a monthly recap.
Leave anytime, even after day 60. The account structure and creatives stay yours either way.
You talk to me, not an account manager. Every practice gets the same person from day one.
Fair questions, straight answers.
Is this really free? What's the catch?
The agency work is free for 60 days. Your only cost is the ad budget itself, which you pay directly to Meta from your own account. The "catch" is honest: I need case studies to grow, and you're helping me build them. If the results are good, I hope you'll stay as a paying client at a rate we agree on before we even start.
Why Meta Ads and not Google?
Because doing one channel well beats doing two shallowly, especially from a small, focused shop. Google is built for people already searching for a dentist. Meta reaches people before they're searching, which matters most for visually driven, high-value work like implants and cosmetic cases. If your practice already runs Google Ads and just needs more of that, this isn't the right fit. If you don't have a steady paid channel running at all, Meta is the highest-leverage place to start.
Will I be talking to an account manager?
No. There's no team, no local office, no one to route you to. You work directly with the person running your account, from strategy to daily management. Every practice gets the same person from day one, which is part of why the founding slots are capped at two.
What do I need to prepare on my side?
About an hour for onboarding: access to your Facebook page, a few photos of the practice and team, and agreement on the offer we'll run. The one thing that matters most is your front desk being ready to answer new leads quickly. I'll give you a short playbook for that.
How long is the strategy call?
20 minutes. I'll ask about your practice, your current patient flow, and what a full schedule looks like for you. You'll leave knowing whether this fits, even if we don't work together.
We tried Facebook ads before and it didn't work.
That's the most common thing I hear, and there's usually a pattern behind it: generic targeting, ads that violated health advertising rules without anyone noticing, or leads that sat unanswered for hours. Bring what you ran before to the call. I'll tell you honestly what I'd do differently, and if I think ads genuinely won't work for your situation, I'll say that too.
One 20-minute call to see if your practice fits.
No pressure on the call, no invoice for 60 days. Just a clear plan.
Book a free strategy callPrefer email? contact@arclynscale.com